
CEO-only lunch
“CEO-only lunch” is a unique project that gives the CEOs of various companies the opportunity to meet for lunch and discuss important issues, introduce their businesses, attract new clients, or simply meet new faces and old friends or partners.
Lunches are planned to happen once a month with breaks over the summer holidays.
Only 10 people can participate in each lunch, also only CEOs or General Managers can be present. Usually, more CEOs are invited, but the first ten get the seats on a principle of “first come, first serve”. The ones who want to participate, but the seats are fully booked, will have an advantage to be register as “priority” for the next lunch.
Each CEO has 5 minutes to introduce the business which represents, and after lunch, there is always one hour for a coffee, tea, or digestive called “the networking session.”
Besides getting to know each other, the idea is to discuss many important topics together – the way Bulgaria is branded abroad, the projections for joining the Eurozone, ways of improving the business environment in the country, and common business initiatives and projects. And the main purpose of this wonderful meetings we can summarize in couple of words: networking for good and for success! Not to mention the delicious cuisine served on the table.
CEO-only Lunch is a project of the leading Public Relations company M3 Communications Group, Inc., and its CEO, Mr. Maxim Behar, who moderates the lunches.

Participants at the seventh CEO-Only Lunch, March 2025 (from left to right):
Petia Minkova, Owner & Managing Director, Chateau Copsa, Giacomo Austin, General Manager Bulgaria, Paysafe Group, Miriam Kleytman, Director Industrial Cranes, […]
Participants at the sixth CEO-Only Lunch, February 2025 (from left to right):
Philip Welsh, Regional Director CEE, Vistra, Rumyana Borisova, CEO, baseini.NET, Tanya Skrinska, CEO, BS Logistics Ltd., Miroslav Petrov, CEO & […]
Participants at the fifth CEO-Only Lunch, January 2025 (from left to right):
Stephan Reiter, New General Manager, Hilton Sofia, Petar Stoyanov, General Manager, Luxutour, Vladimir Gurdjieff, CEO, Bulgaria Property Developments, Mario Garbeshkov, […]
Participants at the fourth CEO-only Lunch, November 2024 (from left to right):
Stefan Dimitrov, Group Managing Partner, Matrix Global Mobility, Peter Roebben, CEO, United Bulgarian Bank, Nikolay Dimitrov, CEO, Unity Investment Partnership, […]
Participants at the third CEO-only Lunch, October 2024 (from left to right):
Filip Mutafis, Managing Partner, Paysera, Bulgaria and Romania, Nikolay Hadzidontchev, Executive Director, TEVA Pharmaceuticals for Bulgaria and Greece, Mario De […]
Participants at the second CEO-only Lunch, September 2024 (from left to right):
Ivan Chernev, CEO, Kaufland Bulgaria, Francois Debergh, CEO, Veolia Bulgaria, Zvezdelina Lacheva, Managing Director, DS Smith Bulgaria S.A., Todor Tabakov, […]
Participants at the first CEO-only Lunch, July 2024 (from left to right):
Konstantinos Milonas – Adecco Bulgaria, Preslav Milchev – Lufthansa Technik Sofia, Ivelina Nikolova – Schneider Electric Bulgaria, Kamelia Slaveykova – Shell Bulgaria, Maxim Behar (founder of the project) […]
From the Founder

Dear Managers,
Friends and partners,
Just think for a moment how many time we meet at a parties, cocktails, conferences and forums, how many time we promise each other to see “next week”, to talk about whatever topic is interesting… and it never happens. Never happens because we are too busy and often not too much well organized. And more – we meet every week hundreds of people at parties, conferences, forums, and… at the end of the day sometimes we feel that we had met nobody.
This is the reason I initiated the CEO-only lunches – to have the unique possibility each of the only-10 participants to talk to a real high ranking same-level partners in a quite an very productive atmosphere, each of them to introduce the business they operate, to discuss important for the country issues and to try to find solutions together.
The discussions and talks between CEOs are crucial these days.
More than ever we must be united both of finding common solutions, but also to understand each other how to be more successful in the new much more difficult business environment.
If you think this is the case, you are mostly welcome to join us. Looking forward to see you at the next CEO-only lunch!
Maxim Behar
CEO & Chairman of the Board
M3 Communications Group, Inc.